29 MAY 2014


THE ELEPHANT IN THE ROOM WINS ITV DOCUMENTARY AWARD


In it's first ever pre-release screening to an audience, ‘The Elephant in the Room' has won the ITV Award for Documentary at the University of Hertfordshire's Visions Festival 2014.


James Penfold, Head of Partnerships & Ventures at ITV, presented the award and commended the film’s use of archive material and the range of expert interviewees.


Tariq Chow, the the film’s director said when receiving the award, “Though we have succeeded in making a film, the work is just beginning in terms of getting the word out. There is a need for change, and we hope this film can become a part of making that change.”


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9 SEPTEMBER 2014


THE ELEPHANT IN THE ROOM SCREENED AT WARNER BROS. DELANE LEA


A special advance screening of ‘The Elephant in the Room' has taken place at the Warner Bros. DeLane Lea studios in London with journalists, contributors & filmmakers in attendance.


Will Travers, president of the Born Free Foundation chaired the Q&A and discussion after the screening with Adam Roberts, narrator Virginia McKenna, Chris Draper, Dr Rob Atkinson & director Tariq Chow.


WATCH HERE


Virginia said at the screening “How the story is told – and hasn’t it been told well, in this film – that’s what matters. That will help change the attitudes of those who keep elephants and of those who visit them.


Update: Will has shared his thoughts about the screening calling it “a 13 minute film of power and passion. I sat and saw the film last night – twice. Each time I was close to tears.”

10 SEPTEMBER 2014


THE ELEPHANT IN THE ROOM RELEASED ONLINE


The award-winning short documentary uncovering the plight of captive elephants, ‘The Elephant in the Room' has now been released online for all audiences.


Made in association with international wildlife charity The Born Free Foundation, the documentary was narrated by its co-founder and BAFTA-winning actress Virginia McKenna OBE. Her involvement was both professional and personal, as she relates in the film the story of her interaction with Pole Pole the last African elephant in London Zoo.


Filmed in the UK, Norway, Romania & the USA, the documentary was produced by Amanda Gardner and written, directed & edited by Tariq Chow, documentary filmmaking graduates from the University of Hertfordshire.


Update: The film has been viewed over 3,000 times in under 48 hours via the official website and YouTube, with its facebook page garnering over 200 votes of support and rising by the hour, including retweets by Nicky Campbell & Ricky Gervais.

20 NOVEMBER 2014


THE ELEPHANT IN THE ROOM NOW WATCHED BY 20,000, VOLUNTEERS TRANSLATE INTO 10 LANGUAGES


‘The Elephant in the Room' has now been seen by nearly 20,000 people across YouTube and Vimeo, many of whom have been profoundly moved judging by their reactions on social media.


After being picked up and shared up by viral content website Upworthy, emotional responses from viewers have commonly included the words: “heartbreaking”, “eye-opening” and “moving”.


Some have gone further by reaching out and volunteering to translate the film into their local languages. The film now sports subtitles in French, German, Spanish, Italian, Polish, Hungarian, Danish, Norwegian (and even Arabic) as well as of course, English. Contributors are credited here.


Less than two months after being released this short documentary has successfully raised much awareness about elephant captivity in zoos in the West, whilst engendering a positive conversation around how to address it.


We hope it continues, for the sake of imprisoned animals everywhere.